The Artisans Village Art Gallery in downtown Eatonton was transformed into a gypsy’s caravan on Aug. 26 for TAV’s first pop-up event, the Gypsy Soul Creative Caravan, which featured a tasty selection of food and unique craft cocktails for patrons to enjoy as they had tarot readings from Madame Carole, colored mandalas, received hand-drawn temporary tattoos from TAV board member Cathy McIntire or crafted their very own dreamcatchers.
“The idea of a pop-up event was to create a little buzz with a unique event that still supported the overall brand and mission of The Artisans Village,” said Melanie Schneider, marketing consultant for TAV. “We went with a creative theme, colorful decor and a variety of activities that we thought would pique the interest of the primary target audience, but also draw in some new faces to the Gallery.”
Pulling the event off with less than two weeks to plan, execute and market was risky, said TAV board vice president Gail Vail.
“For our first event like this, we were very happy with the turnout,” Vail said. “It was a great test run for future events at the Gallery. We’re considering doing this type of themed pop-up event on a quarterly basis, something small, seasona and festive with different themes, activities, food, music and beverages.”
TAV board secretary Linda Foster said that TAV board members and staff pulled the event together as a team with their own resources and decor.
“We have an amazing community of artists and volunteers that are willing to pitch in and help pull an idea together, donating their time and talents to support the arts in our community,” Foster said. “All proceeds from the ticket sales went back to The Artisans Village, which is a 501(c)(3) nonprofit organization.”
Attendees all walked around the gallery to check out each feature and activity -- as well as the artwork on display -- and stopped at every table at least once.
“The Tarot card reading seemed to be a hot spot for the event,” said McIntire. “I mean, who isn’t curious about what the cards say? I saw full tables for the Mandalas and Dreamcatchers, and noticed a lot of flowers and calligraphy art on guests’ arms. One of our guests mentioned she was looking forward to showing off her arm at work the next day. I don’t think she was the only one.”
All in all, the event seemed to be a hit, and no doubt TAV’s next special event will be just as exciting.
“This special event is just one of many ways The Artisans Village is trying to grow our reach and increase foot traffic downtown,” said gallery manager Shannon Minchey.
Minchey also said the Gallery is now open on Wednesdays from 11 a.m. to 5 p.m. in addition to its regular Thursday-Saturday hours, and that for a limited time, they are “running a WineDown Wednesdays promotion offering a complimentary glass of wine to encourage people to shop with us on Wednesdays.”
The Gallery’s next scheduled event is “Dual Vision,” set for Sept. 23. They are expanding their adult art classes, said Minchey, and there are at least nine different art classes scheduled for the rest of 2021. The Artisans Village is on Facebook and Instagram, and has a website with information for upcoming events and classes.