Downtown Eatonton welcomed a new addition to its economic landscape after Ruth Farley opened up her store, Ruth’s Stop-N-Shop, at 110 N Jefferson Avenue on Oct. 5. The occasion was marked by a ribbon-cutting ceremony on Wednesday, Oct. 7.
Farley said she first considered opening a school uniform shop for kids in the area because she was having difficulty finding uniforms for her grandkids due to a lack of selection in other stores in the area. She worked with a close friend who encouraged her to open the store and sold her first shipment of inventory to her.
Her offerings have expanded from her original idea to sell school uniforms. She sells men’s, women’s and children’s clothing in her store along with the school uniforms that prompted her to open the business. She said she plans on slowly adding additional items like jewelry, perfumes and makeup to her store as business picks up and items can be ordered.
“It went beyond uniforms to be able to serve everybody. I just want to be able to serve the community and be able to have prices people can afford. My store is set up for people to be able to afford things,” said Farley.
With the COVID-19 pandemic still causing some concerns, Farley says she is not worried as long as people maintain the CDC guidelines of wearing masks and maintaining a 6-foot distance from other people. She also has masks for those without, that still want to shop.
They also offer online shopping for people who are not comfortable or able to shop in-store at http://ruthsstop-n-shop.com/. People can have items delivered or have them brought to them outside of the store.
“This is my hometown. I’ve been here all my life,” she said. “I’m just excited about bringing this business to Eatonton.”