Georgia AutoGroup builds reputation on service, community focus

Georgia AutoGroup, a family-owned and operated dealership serving Eatonton, Lake Oconee and surrounding communities, is building its business around a simple philosophy: provide dependable vehicles at fair prices while treating customers like family.

Led by John Smith and his son, Jesse, Georgia AutoGroup brings nearly 70 years of combined experience in the automotive business. The company offers a selection of quality pre-owned vehicles, including trucks, SUVs, vans and high-end specialty vehicles.

Jesse personally purchases the vehicles offered by the dealership, reviewing hundreds of cars each week. Only a small percentage — typically five or six vehicles — are selected for the lot. Each vehicle is carefully inspected and reconditioned by local businesses before being offered for sale.

The Smiths said their goal is to help customers find vehicles that fit both their needs and their budgets. The dealership works with a wide range of customers, from first-time buyers and business owners to people seeking assistance in rebuilding their credit.

Georgia AutoGroup has built its customer base largely through referrals and word-ofmouth recommendations. The dealership also offers a referral program that pays customers $100 when someone they refer purchases a vehicle. The referral must be mentioned at the time of sale to qualify.

The dealership is a certified Carfax dealer and a member of the Georgia Independent Automobile Dealers Association (GIADA). Customers can review a vehicle’s Carfax report online before visiting the dealership or request a copy when they arrive.

According to the company, its emphasis on quality and customer service has contributed to recognition as one of the best in Georgia for the past three years.

“We want to make sure every customer finds the right vehicle for their needs and budget,” the company said in describing its approach to doing business.

Georgia AutoGroup is located at 980 Lake Oconee Parkway in Eatonton. The dealership can be reached at 706-999-2277, through georgiaautogroup.com, or by email at georgiaautogroup13@gmail.com.

— Leigh Lofgren