After taking some hits during the pandemic, Georgia tourism is poised for a record summer.
Hartsfield-Jackson Atlanta International Airport expects to handle about 2.1 million passengers during the Memorial Day holiday period, which began Thursday and extends through next Wednesday. That’s up from roughly 2 million travelers during the same period last year.
Atlanta-based Delta Air Lines expects to fly nearly 2.8 million passengers over the Memorial Day weekend, a 17% increase over 2022. The anticipated average of 500,000 passengers a day are expected to exceed the pre-pandemic holiday weekend travel volume logged in 2019.
“It’s going to be record travel for leisure this summer,” said Jim Sprouse, executive director of the Georgia Hotel & Lodging Association. “Looking back to 2019, we’re flirting with those numbers again and exceeding them in some cases.”
Actually, Georgia’s tourism industry has remained relatively strong throughout the pandemic.
Visitations in 2021 rose again to nearly 160 million. Also that year, the state’s tourism industry matched the $4.2 billion in state and local tax revenues it generated in 2019. The state has yet to release numbers for 2022.
Tourism industry officials credited Gov. Brian Kemp’s decision not to shut down the state during the pandemic for keeping visitation numbers up, particularly among leisure travelers.
The ACVB reported preliminary hotel occupancy numbers for the city of Atlanta last month at 70%, the highest since February 2020, the month before COVID-19 struck Georgia in force. Hotel occupancy ended 2022 at 60%, a 50% increase over the end of the previous year.
One tourism segment that exploded during the pandemic was visitation to state parks. During a period when public health officials advised people not to gather in indoor spaces, visitors to state parks could enjoy camping and social distancing at the same time.
The 10 million to 11 million visitors the parks were getting annually before 2020 shot up to 14 million after COVID-19 struck, said Kim Hatcher, spokesperson for the Georgia Department of Natural Resources Parks, Recreation & Historic Sites Division.